Salon Services

We offer a wide range of premium services and we use only the highest quality products. We offer complimentary consultation and advice on any service. Book online or give us a buzz anytime.
Brilliant Creative Design

Our highly skilled stylists cut with precision and finish to perfection. Your style will reflect your tastes and fit your lifestyle.

A Wella Color Salon

You expect long-lasting, brilliant color to suit your mood so we use Wella color exclusively for high-end results that endure.

Elegant Blowdry Style

Whether you are preparing for a major event, planning a big night out or simply need a confidence boost, Deseo will make sure you go in style with a custom blowdry look.

Up-Do’s & Makeup

We design your evening-ready up-do and makeup looks for an elegant, avant-garde finish.

About Deseo

Luxury, Style, & Experience.
A Dream Come True

Sherry Velarde has over 10 years of experience with hairstyle design and color. With the support of her friends and family she made the leap from employee to business owner. Sherry picked the up and coming Jefferson Park neighborhood in the highlands for its charm and local feel. The Deseo Salon and Blow Dry concept reflects Sherry’s unique style and her client’s personality. Deseo Denver is a luxury salon specializing in precision cuts and evening-ready blow-dry styles for both men and women. Deseo is located in the Jefferson Park neighborhood and just a few minutes from LoDo, LoHi, Highlands, downtown, Cherry Creek and Washington Park.

  • Address

    2855 W. 25th Ave. Denver, CO 80211

  • Phone


  • Hours

    10am-8pm Tuesday-Friday & 9am-6pm Saturday

  • Email



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Schedule Your Luxury Style Experience at Deseo Denver

Our Team

The People Behind the Shears
Owner, Stylist, Blow Dry
Deseo is my dream salon and it has finally become a reality. I have 10 years of high-end salon experience and I am deeply passionate about my art. A huge thanks to all of my loyal clients who have been so supportive! I look forward to serving you for years to come!
Will Velarde
Gets Sh** Done
“Never Tell Me the Odds Kid” ~Han Solo Hailing from Pueblo, Colorado, Will is a wizard ninja of the front desk operations and as the owner’s brother, he strictly enforces the salon’s anti-nepotism policy. Will’s beard is the official salon mascot. Since growing the beard, he wears nothing but Flannel and has become an expert in mountaineering and the rare species of blue oxen. Will attends the Derick Zoolander school for kids who can’t read good (otherwise known as MSU Denver), and studies computer science with the other nerds. Will and his beard are likely the first friendly voices and faces you will encounter when you call or visit Deseo. So, stop and have a chat, especially if you also speak Volcan!
Heather Mahoney
“…there is no ‘signature cut’ because the signature should be your own – a custom style that makes you look and feel great.” Heather Mahoney has been in the industry since the year 2000. In addition to haircuts and color, Heather offers clients an array of other salon services: make-up application for events and weddings, facial waxing and tinting. Heather has been extensively trained by the schools of Toni & Guy, Yosh, Aveda, Schwartzkopf, Bumble & Bumble, Wella, L’Oreal and Vidal Sassoon, Oribe, Kerastase, and Keratin Smoothing Complex Express Treatments. Heather has a distinct and honest approach when it comes to each client’s overall look.
Rachel Laurence
“The sign of a beautiful person is that they always see beauty in others” Rachel looks at the world in this way, and strives to make everyone who crosses her path feel welcome; appreciated, and a little more positive. Rachel has been behind the chair since 2004, after completing her degree in theater Arts for Hair & Makeup design which led her to cosmetology school. She has been fortunate to teach for Bumble & Bumble and Balmain Paris extensions over the years. With extensive training in color from Wella, Loreal, Eugene Perma, and Framesi, and cutting with Bumble & Bumble, Kevin Murphy, Christiano Cora, and Sexy Hair to name a few. Rachel also specializes in formula event styling including airbrush makeup, Keratin smoothing treatments, extensions, and facial waxing.
“The future belongs to those who believe in the beauty of their dreams.” -Eleanor Roosevelt Ritchie Laurence has been behind the chair since 2003, specializing in cutting and coloring. He has formal cutting training from companies such as Bumble & Bumble, Kevin Murphy, Sexy Hair Concepts, and the likes of Cristiano Cora. He has taken endless coloring techniques and collection classes with Wella, Loreal Professional, Framesi, and color specialist classes with Eugene Perma. Ritchie takes all of this training and experience to customize the best look for each person.
Ann Pryzgoda
Ann has been doing hair for as long as she can remember but she’s been doing it professionally since 2010. With a background in visual art, she’s able to utilize her creativity to create wearable and trend setting styles for her clients. Ann is a versatile stylist who dreams and specializes in color, including balayage and fashion colors. She’s passionate about continuing her education and frequently visits the Wella studios in Los Angeles in the process of becoming a Wella Master Color Expert. Along with being the color queen, Ann loves men’s haircutting and is certified in keratin smoothing and keratin bonded extensions. A Colorado native with a big personality a few crazy pets, Ann wants your hair to be as fabulous as you are.
Nicole Resnick
Nicole is a Colorado native who grew up in the quaint town of Golden where the beer is good and the people are homely. She has been styling hair since 2013, receiving her education from Paul Mitchell beauty school. Her specialties are hair painting and extensions, while she does offer all hair dressing services these are her favorite. She is certified in Euro. So. Cap extensions, Pure Brazilian smoothing treatments and Brazilian Blowout. She is color trained in Paul Mitchell and Wella, with product knowledge in Bumble and Bumble, Oribe, Paul Mitchell, Kevin Murphy and Aveda. Her education has taken her to classes and shows in New York City and Las Vegas. In addition to hair services Nicole also offers threading and makeup services, completing the entire look for each client that sits in her chair. When Nicole is not behind the chair she spends her time outdoors as much as possible soaking up the sunshine, taking her boxer on hikes in Boulder (where she received her undergraduate degree) and attending shows at the memorable Red Rocks amphitheater. When she’s not outdoors she is in the kitchen cooking up new Paleo recipes for her “health conscious” lifestyle. However, her addiction to chocolate, pizza and chunky puppies keep her from being too strict with anything because who doesn’t love chocolate, pizza and puppies!
Rockstar Stylist
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Come work at Denver’s newest luxury experience salon!

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